We’re honored to have been named the WINNER in the Interior Design category at the DNA Paris Design Awards 2025.
We would like to express our sincere gratitude for your continued support.
The interior brand AREA (NODA Japan Co., Ltd.) is proud to announce that its overseas store, AREA Paris (Paris, France), has been awarded the WINNER in the Interior Design category at the DNA Paris Design Awards 2025.
In addition, in the Product Design category, our products “sideboard HASHIRAMA” and “chair A-10” were both selected for an Honorable Mention.
About DNA Paris Design Awards
DNA Paris Design Awards is an international design award based in Paris France.
It celebrates outstanding design from around the world across five categories—Architecture Interior Landscape Graphic and Product Design—evaluating each entry for its creativity, innovation, aesthetics, and functionality.
Built with a unique AREA interpretation while embracing Japanese architectural aesthetics.
Reason for Selection: As AREA’s flagship store in Europe, AREA Paris was highly acclaimed for realizing the brand philosophy of “materials, craftsmanship, and design” in a harmonious triad, while elevating the Japanese aesthetic of wabi-sabi into its spatial design, creating a showroom that elegantly blends tradition with modernity.
Product Design Category – Honorable Mention
Reason for Selection
Both products were recognized for faithfully expressing AREA’s core philosophy of materials, craftsmanship, and design. By merging traditional Japanese furniture culture with contemporary modern design, they were honored for their exceptional craftsmanship, refinement, and cultural significance on the international stage.
Comment by Go Noda
“AREA Paris was conceived not merely as a showroom, but as a space where one can feel the essence of Japanese sensibility. Through the subtle breathing of materials and the beauty of light and shadow, we aimed to create an experience that evokes quiet awe in visitors.”
The products that received Honorable Mention, the ‘sideboard HASHIRAMA’ and ‘chair A-10’, fuse traditional Japanese aesthetics with contemporary functionality. They embody AREA’s core philosophy of ‘materials, craftsmanship, and design’, pursuing a strength found in stillness and a presence that is understated yet unmistakable.
Through these works, we are delighted that the uniquely Japanese concept of wabi-sabi resonates within the global design community.
About Go Noda, Executive Brand Director & Furniture Designer
Born in 1967 in Japan, Go Noda is a distinguished furniture designer. In 2003, he founded the interior brand AREA and assumed the role of chief designer. After establishing a strong presence in Japan, he opened AREA Paris in 2019 in the Saint-Germain-des-Prés district, followed by AREA New York in 2023—marking the first true global expansion of a Japanese furniture brand.
As AREA’s Executive Brand Director and furniture designer, Noda oversees material selection, meticulous craftsmanship, and designs infused with the uniquely Japanese sensibility of wabi-sabi. Through his spatial and furniture creations, he conveys the philosophy of “from Japan to the world.” This recent award reflects the embodiment of that vision: creating spaces imbued with intention, depth, and meaning.
